5 Video Mistakes Realtors Are Making

Posted by:
Dennis Nottingham
September 01, 2020
3 minutes, 24 seconds
Copied
Share
Copied
a close up of a sign

If you're reading this, you likely understand how important video creation has become in Real Estate. Here are 5 Mistakes to Avoid when making your videos!

1. No Establishing Shots

a flock of seagulls standing on grass

Watch any local news segment and you're sure to see some nice examples of what you should be putting in your videos: establishing shots. 

Where are you? If you're at a listing, take a few videos of the neighborhood entrance sign, some ducks in a pond in the neighborhood, or even a street sign.

These all do well to show the viewer the environment, and gives the viewer's brain interest in your video. Simply starting with you talking inside the house is more likely to make the viewer tune out.

2) Not Rehearsing

a group of people sitting in front of a window

Just like you would a speech, you should both write a script and rehearse outloud to yourself or in front of others, what you are going to say during your video.

You may think you can walk and talk about your listing, but your viewer will take every pause and "um" as an opportunity to click out of your video. With so many videos screaming for potenital clients' attention, it's important to get the basics right!

3) Too Long

a group of people sitting at a table

Unless you are going for length on a platform such as YouTube, we suggest making your video no longer than 3 minutes, with the ideal video being between 30-90 seconds.

Rarely will viewers wants to hear anyone talk for more than 3 minutes if it's not a TED Talk or a podcast. Shorter videos will get better engagement, and lead to a better social media presence overall!

4) Too Shaky

a close up of text on a white background

Rather than focusing on showing every inch of the house with back and forth camera movements, focus on learning simple pans or tilts to slowly show the main rooms and parts of the house.

Shaky video can be disorienting to the viewer, and their brains will tell them to stop watching, making them more likely to view you as less professional.

5) Trying To Be Perfect

a sign on a wooden surface

Everyone doing video messes up, it's okay! Putting out something with minor errors is much better than putting out nothing. Your audience knows you are human, and slight speech mess ups, noise distractions, etc. are all fine to leave in. Don't take it all so seriously! 

Visit our YouTube page to see samples of video techniques like these! 

Leave a Reply

Your email address will not be published. Required fields are marked *

Related articles

As we reach the midpoint of the year, the Central Indiana single-family homes market continues to display dynamic shifts across its counties. From the bustling urban landscapes of Hamilton County to the scenic retreats of Brown County, each area offers a distinct perspective on the current housing market. This is our interpretation based on the […]
July 16, 2024
Are you dreaming of living on your own property? If yes, you’re not alone.  In our network alone, we know a lot of people who want to have their own home. It’s no surprise though; there are a lot of advantages when you become a homeowner. However, there are several factors to consider while making […]
July 15, 2024
Whether you're buying your first house or your third, purchasing real estate will always be stressful. Why? Because there will always be a challenge in the real estate market, such as home prices that are beyond reach, increased mortgage rates, and a shortage of inventory. Knowing what is ahead and surrounding yourself with experienced individuals […]
July 10, 2024
© 2022 Copyright RE/MAX Advanced Realty. All Rights Reserved.