Have you started planning your holidays? If not, then this is your sign to begin thinking about the things you'd do and not do over the upcoming season.

As a realtor, it makes sense to plan your schedule ahead of time so you'll know when to accept meetings, take a break, visit families and friends, and many more.

Now, while having flexible timetables is one of the many perks you have as a real estate agent, learning the do's and don'ts for the coming holiday can help you understand your client's schedules and improve your business as well. 

Do's And Don'ts For Real Estate Agents

You can use the best time of year while growing your real estate career. And to help you balance work and the holidays, below are the real estate do's and don'ts for you:

The Do's For Real Estate Agents

  1. DO Make Yourself Available To Your Clients

Nothing strengthens an agent's and client's relationship more than assisting them during this season, such as with a Christmas Eve home closing. By doing this, you'll gain significant brownie points that you may exchange for recommendations and repeat business.

  1. DO Make Use Of Slow Days To Catch Up

Take advantage of the free time you have if your business is slow during the holidays. Since this time, most of your clients may be enjoying themselves rather than buying or selling a house, you can use this time to respond to emails, work on long-standing tasks, and generate fresh concepts.

  1. DO Create A Schedule For Personal And Business Events

You can prevent inadvertently arranging showings or meetings with major events by marking down must-attend occasions like your friend's New Year's Eve party or the dinner at your in-laws. After all, balance is everything. As much as you value work, it's crucial to take a break and have some personal time, too.

  1. DO Send Holiday Greeting Cards To Your Clients

This season of giving is the perfect time to show appreciation to the ones who helped grow your business, and you can do this by simply sending holiday greeting cards to your clients. You can send one for Christmas and another for the event that your clientele observes.

real estate agent using laptop with christmas tree background

The Don'ts For Real Estate Agents

  1. DON'T Assume That Your Clients Are Aware Of The Days You Will Be Spending With Your Family

Any clients you work closely with, including active buyers and listings, should be aware of your availability and time off. Building trust with your clients involves being open and truthful about your time off, which they will typically accept. 

  1. DON'T Miss Out On The Most Significant Opportunities

After all, having a chance to spend time with family and get involved in your community was one of the reasons you decided to pursue a career in real estate. Cherish the significant occasions in life, such as tucking your children into bed on Christmas Eve or any other time that holds the most important meaning for you.

  1. DON'T Let The Holidays Divert You From Your Work

Maintain concentration during the hours that you are working. Use your working hours to your advantage so that the time you must spend away from the holidays is not wasted.


Learning the do's and don'ts for real estate agents can help make your holiday season more worthwhile. While your work may be a priority, having a two-week vacation or even a couple of days to spend with your family doesn't mean abandoning your clients. After all, having a work-life balance is essential to help you personally and professionally.

What are your plans for the holidays? Feel free to share them in the comment section!

Buying a home is all fun and games until you buy a home. It costs a fortune, has too many decisions to be made, and isn't easy to even know what to search for. 

So before you start the home-buying process, it's crucial to do research and ask as many questions as you can.

Not sure what questions to ask? Don't worry! We've made it easier for you.

We've put together a list of questions to ask when buying a house to make you feel more at ease about the process. 

Questions About Buying A Home

  1. How Much Is My Housing Budget?

This is the first question about buying a home since having an appropriate house budget avoids overspending on a home. Being saddled with a hefty monthly payment you can barely afford is disastrous and might lead to a huge debt. You must own your house if that happens. 

Therefore, when determining your budget, it's practical to limit your mortgage payments to 25% of your monthly income. Thus, your budget will have the capacity for additional financial goals like retirement investing each month.

  1. What Is The Recommended Amount Of Savings For A Down Payment?

The 100 %-down plan is excellent for home buying as well as buying a house in cash. Aim for a 5–10% down payment on your first property if you intend to get a mortgage. A higher down payment reduces monthly payments, debt, and risk. After waiting a while and saving 20%, you'll avoid private mortgage insurance (PMI), leaving extra monthly money in your budget.

You can consider a 15-year fixed-rate mortgage if you buy a house. Stop taking 30-year loans since they increase debt and interest. Stay clear from adjustable-rate mortgages, FHA loans, and VA loans—they include hidden expenses.

  1. What Is The Amount Of Closing Costs?

Closing costs are typically 2–5% of your home's buying price. Closing costs for a $300,000 home are expected to be $6,000–15,000. Save enough for closing fees in addition to a down payment.

  1. Should I Put Money Aside For Moving Costs?

Local movements are less expensive than long-distance moves, varying significantly depending on the distance traveled. Verify your finances to make sure you have enough saved to cover unforeseen expenses. 

If you're moving for a job, your new employer may offer a relocation package to cover your costs—64% of employees received relocation reimbursement in 2022.

couple moving furniture in their new home

  1. Which Way Should I Decorate And Furnish?

This depends on the money you have for furnishing. If you purchased a fully furnished property, you're lucky; if not, you need to plan for decorating and furnishing your home.

This may be as simple as moving your furniture to your new home or buying new items. 

When purchasing items, only buy new or old furniture you can afford to pay cash for. Adding consumer debt to a mortgage is one of the most costly home buying mistakes. Decorating one area at a time can help you meet your financial goals.

  1. What Kind Of Location Is It?

Asking about location is essential. You should know various things about an area before moving in, including:

Gaining some understanding of these details can assist you in determining whether a particular area or community best suits your needs and objectives.

  1. How Are The Educational Institutions?

Having kids makes asking about the school districts near your future home important. But if you don’t have kids, a property near good schools may be worth more when you sell your home in the future.

These are just some of the questions you can ask yourself before getting a new home. We have more questions in the next part, so be sure to click this link.

Welcome to our bustling real estate office, where the hum of activity never ceases. As November graces us with its presence, we can't help but feel grateful for the vibrant energy and unwavering commitment of our talented agents. This month, as we embrace the season of gratitude, we reflect on all the elements that make our office feel like a second home and our brokerage’s support staff and team members like a second family.

Our office is more than just a place of work; it's a hub of camaraderie and shared aspirations. We're thankful for the dedication and hard work that our agents bring to the table daily, making our brokerage the thriving success it is today. The bond that unites our brokerage is as strong as the deals we close.

In our continued pursuit of excellence, we asked our September Top Producers who have seen it all, from challenging market seasons to heartwarming client stories. Let's delve into the insights of these remarkable agents as they answer our questions and share tips and stories on the valuable lessons they've learned in their many years as realtors and how they stay on top of their game.


"Always Be Available" 

In the fast-paced world of real estate, Dana Wright lives by one golden rule: always be available. She takes "time is money" quite seriously, responding to text messages in a blazing 90 seconds and emails within four hours. She even answers her phone like a superhero on caffeine because, in this business, missed calls are like missed lottery tickets. Dana believes in building relationships through constant interaction, proving to clients that they can count on her, and leaving a lasting impression that's hotter than a two-alarm fire.


Cate Waggoner-Lee's secret recipe for building strong and lasting client relationships goes beyond mere transactions. She takes the time to get to know her clients on a personal level, remembering their kids' names, their pets' names, and even their favorite vacation spots. Cate's philosophy? Treat your clients as friends, not just customers, and keep that connection alive by touching base with them regularly. It's not just about being a trusted professional but also being a true-blue buddy.

"Motivation Beyond the Paycheck"

For Jason Williamson, motivation isn't measured in paychecks but in the satisfaction of helping clients achieve their dreams. He'd take a pat on the back over a paycheck any day. Jason knows that real estate is all about advocating for your clients, especially when the going gets tough. For him, challenges are like golden tickets to make a real difference in people's lives. He's a real estate superhero, and his superpower is making dreams come true.

“A Real Estate Tale of Triumph: Preserving Dreams and Nature”

Rob Campbell shares a heartwarming story about a challenging property sale involving Dr. G. Despite initial resistance from the neighbors, a match was found with Johnson County Land Trust, ensuring the land's protection and preservation. Dr. G's dream of keeping the property in its natural state was fulfilled, and both the buyer and the seller were over the moon. This tale reminds us that real estate isn't just about deals; it's about bringing joy to all parties involved.

“Opportunity to Serve”

Cheryl Sizemore sums up her approach to real estate in a single word: "Opportunity." She emphasizes that real estate lets you assist people from all walks of life in various situations. From first-time homebuyers to empty nesters, real estate agents have the privilege of guiding individuals through one of life's most significant decisions. The diversity of experiences and backgrounds makes each day in real estate an adventure full of unique opportunities.


 "Treating Clients Like Employers"

Keith Turnbill breaks the myth that Realtors are self-employed. Instead, he treats each client as his employer, aiming for outstanding "performance reviews" from all of them. He sees client satisfaction as his promotion and ultimate success. By providing top-notch service, Keith ensures his clients return and refer friends and family, keeping the real estate party rolling.

"The Power of Follow-Up"

Josh Latham has some pearls of wisdom for his younger self: "Follow up, follow up, follow up!" He wishes he had been more diligent in maintaining thorough contact with past clients. In hindsight, he recognizes the importance of this practice and its impact on long-term success. Sometimes, we all need a little nudge in the right direction to reach the stars.

"Homegrown Expertise: Mukul's Beloved Avon/Plainfield"

Mukul Khanna's favorite playground is Avon/Plainfield on the west side of Indianapolis. He holds this area close to his heart because it's where he grew up, and he feels a deep connection to the place. It's not just about the properties; it's about the memories, the history, and the warm feeling of home that makes this neighborhood extra special for him.

We hope you've enjoyed these insights from our top producers, each of whom brings a unique perspective to our real estate family. As we enter November with gratitude in our hearts, we're reminded that our office is more than just a place of business; it's a place where dreams are realized and lasting connections are forged.

The dedication and passion of our agents have been the driving force behind our thriving success, and we're excited to continue this journey with you, our clients, and our community. As the season of gratitude unfolds, we invite you to reach out and connect with us. Whether you're buying, selling, or simply curious about the real estate market, we're here to assist you on your journey.

And to all the talented agents out there who share our passion for real estate, we extend an open invitation to join our brokerage family. We believe in the power of collaboration and are always looking for dedicated individuals who want to be a part of our dynamic team.

Thank you for being a part of our real estate family, and here's to a November filled with opportunities, shared dreams, and the unwavering commitment that makes our office a true home for real estate success.

A home is more than just a place to live; it's your personal sanctuary. It's where you seek comfort, relaxation, and refuge from the outside world. While the concept of coziness is subjective, there are certain built-in features that can universally contribute to a warm and inviting atmosphere. In this post, we'll explore some key elements that can transform your space into the ultimate haven.



Few features can match the charm and warmth of a built-in fireplace. Whether you opt for a traditional wood-burning hearth or a modern gas variant, a fireplace can be the centerpiece of your cozy living space. Its crackling flames and radiant heat make it a focal point for gatherings and a source of comfort on chilly nights.

Exposed Wooden Beams

Exposed wooden beams on ceilings or walls can infuse your home with a rustic and inviting ambiance. These architectural elements add character, making your space feel more grounded and cozy.

 Built-In Shelving

Custom-built shelves or bookcases are not only practical but also contribute to the overall coziness of your home. Display your cherished books, collectibles, or family photos, turning these built-in shelves into a reflection of your personality.

Tranquil Window Seat

Imagine having a peaceful corner with a view and natural light where you can curl up with a good book. A built-in window seat offers just that. It's a tranquil nook that allows you to enjoy the outdoors from the comfort of your home.

Bay Windows

Bay windows provide a perfect spot for a cozy seating area or a charming dining nook. The additional space and the natural light they bring can make any room feel warmer and more inviting.

Crown Molding

Elegant crown molding adds a touch of timeless beauty to your home. It creates a sense of refinement and coziness that can transform any room.


Wainscoting on your walls can introduce a sense of traditional warmth and style. It adds texture and character to your living spaces, making them feel more inviting.

Built-In Blinds

Built-in blinds or window treatments offer not only privacy and light control but also a polished and cozy look. They seamlessly blend with the architecture of your home.

Hidden Storage Solutions

Built-in storage solutions are more than just practical; they keep your space clutter-free and organized. Whether it's under-stair storage, hidden closets, or built-in cabinets, these features add convenience and a tidy, inviting environment.

Custom-Built Kitchen Island

A custom-built kitchen island can be the heart of your home, providing a central gathering place, additional counter space, and storage. It adds functionality and style to your kitchen, making it a cozy hub for cooking and socializing.


Incorporating these built-in features into your home can have a transformative effect, creating an environment that is both stylish and welcoming. Your living space will become more than just a house; it will be a true sanctuary of comfort and coziness.

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Buying your first home is an important decision, and it can be an overwhelming experience, particularly the closing process. But the question is, "What is the closing process?" 

This post will give you an overview of what it's about and the necessary steps to complete it.

What Is The Closing Process?

Closing is the last process before receiving the keys to your new house. This is a real estate transaction that involves the buyer and the seller and maybe, the participation of some other parties.

A settlement is the same as a closing, which means that any contractual responsibilities between a buyer and a seller are resolved at that point. This accounts for any remuneration owed to your real estate agent, title firm, or attorney. 

Buying a home involves several steps and often takes thirty to sixty days until you are finally ready to close on it. This closing meeting could occur in your lender's office, insurance company, real estate agent, or title firm.

First-Time Homebuyer Closing Process: The Overview

You will be required to read and sign several documents throughout the closing process, including the following:

Loan Documents

Closing documents refer to the papers that either the home buyer, home seller, or both parties involved in the sale of a home must sign for the deal to be finalized. 

In most cases, the documents will provide the home buyer with information regarding the total amount of the closing fees while the seller will receive confirmation of the sale.

Purchase Agreement

The seller must sign the purchase agreement and then send it back to the real estate agent representing the buyer. This agreement details any conditions attached to the offer and the date that was settled upon for the transaction to be completed. 

The seller must hold any "good faith" or a deposit the buyer offers in escrow until the transaction is completed. The deposit is released from escrow as soon as the mortgage paperwork is signed, and the buyer is free to utilize it however they see fit, generally using it toward the down payment or other expenditures associated with the closing.

house with sold sign

Closing Disclosures

Closing Disclosures include mortgage terms, interest rates, monthly mortgage estimates, and closing expenses.

Real estate law requires lenders to inform buyers of the Closing Disclosure three business days before closing. Buyers can analyze and comprehend mortgage costs during this time.

The loan estimate estimates homebuyer costs, but the Closing Disclosure is accurate. Buyers can also check their name spelling and loan duration on the Closing Disclosure. The lender will provide updated Closing Disclosures and reset the 3-business-day window when the buyer notifies them of the changes.


A team of escrow officers will work through each piece of paperwork with you step by step to ensure that you fully comprehend the terms and circumstances of your transaction.

We also provide a variety of technological options to simplify the closing process. These solutions include electronic signatures and remote online notarization, making it simpler than ever to complete your closing without leaving the convenience of your home.

Indianapolis, Indiana, welcomes the vibrant colors and cool breezes of October with a plethora of free events and activities for everyone to enjoy. Whether you're a food enthusiast, an art lover, a nature enthusiast, or simply looking for family-friendly fun, there's something for you in and around the city. Let's explore the exciting lineup of free events happening this October.

  1. Hancock County Fairgrounds Farmers Market

Nestled in the heart of charming Hancock County, the Hancock County Fairgrounds Farmers Market is a year-round haven for food enthusiasts. In October, this market comes alive with vibrant flavors of locally sourced meats, fresh produce, delectable baked goods, and a delightful variety of artisanal products. It's a food lover's paradise that you can enjoy for free. 

  1. Lafayette Farmers Market

The Lafayette Farmers Market offers the best of Indiana's outdoor markets. In October, immerse yourself in the freshest produce and a delightful browsing opportunity along historic 5th Street. On October 7, enjoy Kristen Rodrey's Indie Rock and the soulful tunes of The Band Sheeza. Mark your calendars for October 21 and 28 for more musical surprises. Convenient parking is available at the 5th Street Parking Garage, and both cash and credit are accepted. This outdoor market experience is free to all.

  1. McCloud Prairie Maze

Step into the enchanting world of squirrels at the 2023 McCloud Prairie Maze, nestled within McCloud Nature Park. Admission is absolutely FREE! Watch these charming creatures chew on the unexpected, learn about different squirrel types, and even catch a glimpse of their UV glow. Don't miss the squirrel-themed maze, suitable for all ages. Remember to dress comfortably, bring water, and make it a memorable family outing.

  1. Noblesville Farmers Market

The Noblesville Farmers Market promises a delightful experience for all visitors. Whether you're in search of locally sourced honey, farm-fresh meats, vibrant flowers, or handcrafted candles, you'll find it here. Visiting in October adds an extra layer of charm as you immerse yourself in the rich autumnal atmosphere while exploring these incredible offerings. It's a perfect way to enjoy a fall day, and it's entirely free 

  1. Summer Market with Broad Ripple Farmers Market

Explore the vibrant Broad Ripple Farmers Market (BRFM), your local source for fresh, seasonal delights. In October, embrace the autumnal charm as you discover crisp apples, colorful pumpkins, and more. Your visit not only satisfies your senses but also supports future Market growth, thanks to the Broad Ripple Village Association (BRVA). This experience is free for all to enjoy.

  1. CommuniTEA Yoga + Meditation at Tea's Me Community Cafe

Unwind and find inner peace at Tea's Me Community Cafe in Tarkington Park with CommuniTEA Yoga + Meditation, hosted by Indy Community Yoga. This free yoga and meditation session welcomes all levels of experience, and it's a great way to start your day.

  1. Drag Story Hour: Halloween Edition at Indy Reads

Join the enchanting Prince Brentlee for a special Drag Story Hour, launching the spooky season with style! This family-friendly event celebrates the beautiful gender fluidity of childhood through storytelling and imagination.

Admission is free, however, generous donations to support literacy, love, and acceptance are warmly welcomed!

  1. Fall Harvest Festival at W.S. Gibbs Memorial Park

Step into the vibrant tapestry of autumn at the 2nd Annual Fall Harvest Festival at W.S. Gibbs Memorial Park! This festive celebration of the fall harvest season includes corn-shucking, harvest-themed games, and a variety of quintessential fall activities suitable for all ages.

  1. Free, Friendly Saturday Outdoor Yoga, Meditation, and Mindful Dialogue with Indy   

      Community Yoga

Join Tony and the community every Saturday for a refreshing outdoor yoga session, serene meditation, and mindful dialogue under the trees. All levels of experience are welcome, and it's an excellent opportunity to connect with nature and others.

  1. Harvest Moon Festival with Town of Avon Indiana

Join the Town Festival for fall fun at the Harvest Moon Festival! Enjoy a bonfire, arts and crafts, indulge in apple delights, and don't forget to register for wagon rides and pumpkin carving. It's a fantastic family-friendly event.

  1. Mindful Nature Walks with Indy Community Yoga

Experience serene mindful nature walks every month at The 100 Acres park. Suitable for all ages and abilities, these walks require no prior experience and are a wonderful way to connect with nature.

  1. Pokemon League/Club at Hometown Comics and Games

Online game enthusiasts can partake in virtual fun every Saturday at Hometown Comics and Games. They host a Pokémon League from 12 pm to 2 pm and a Kill Team event from 1 pm to 3 pm. It's a great way to connect with fellow gamers.

  1. Monument Circle Art Fair

This enjoyable public gathering celebrates the talents of local artists and offers a family-friendly environment with an array of activities. The Monument Circle Art Fair is a single-day event that brings together art exhibitions, live music, delectable food, and more, all centered around the iconic Soldiers and Sailors Monument in downtown Indianapolis.

  1. Visit RE/MAX Advanced Realty Open Houses.

While Indianapolis offers a plethora of free events and activities during October weekends, don't miss the opportunity to explore the local real estate market. Visit RE/MAX Advanced Realty Open Houses to discover a variety of homes available in the area. Whether you're actively looking for a new home or just curious about the local real estate scene, this can be an informative and enjoyable experience.

These are just a taste of the fantastic and free activities happening in Indianapolis throughout October. Whether you're interested in savoring local flavors, connecting with nature, exploring arts and culture, or enjoying a relaxing yoga session, there's an event or experience waiting for you. Embrace the spirit of October and indulge in these cost-free delights! 

Note: While we've made every effort to provide accurate information, please keep in mind that event details may change. To stay updated, be sure to visit the official websites of the respective events for the latest updates and any specific details. We recommend verifying all information directly from the event organizers to ensure a smooth and enjoyable experience.


This year, the real estate business has been in a slump. Mortgage rates are approaching 7%, while existing house sales in the United States declined by 3.3% between the beginning of May 2023 and the end of July the same year.

Believe it or not, now is an excellent time for realtors to hire new agents.

Why? It's because the production and commissions of real estate agents have declined, and most of them will probably consider moving to another brokerage and receive a better option for themselves.

In this post, we will talk about the hiring process for real estate agents and the best way to attract top professionals.

But first, let's find out why it's important to prioritize the recruitment of real estate agents.

Why Recruiting Real Estate Agents Should Be A Long-Term Priority

Finding good employees is critical to success in any industry, and real estate is no exception. Bringing in top producers to your real estate firm or team will give you a competitive advantage and help provide the long-term growth that your company needs.

Having exemplary real estate agents will help develop a stronger pipeline, close transactions, and retain a strong network of satisfied clients.

Companies may struggle to maintain high output levels and client satisfaction without these top producers and their significant professional experience. 

Recruiting Real Estate Agents By Interview

No matter what kind of company the real estate business is, you can offer a diagnostic assessment to recruit agents. 

Asking strategic questions can help gauge the innate talents and skills of the recruits is ideal. This includes asking about:

Passion - This is the result of one's passionate convictions. It can be seen in the candidate's emotional response. 

Here are sample questions:

Commitment - People keep their word and execute tasks. Committed people own their acts and don't blame others for their mistakes. 

Here are sample questions:

Promptness - Planning along with time management is needed. Prompt people are ready for unexpected shifts. They respect others' time and avoid inconveniencing them. 

Here are sample questions:

real estate agent showing clients new home

Assessing Their Skills

Learning the basics of recruitment can help get better results in recruiting real estate agents.

Before interviewing another candidate, you should know the sales process:

When evaluating a candidate's performance, inquire about problems or concerns.

Do A Performance Assessment

Comparisons of the sales process, different kinds of buyers involved, the sales cycle, the complexity of the product and related terms, and the level of competition are among the major factors in determining whether an estimate of sales is accurate. 

Creating Call-To-Action

Creating a CTA or Call-To-Action will tell recruits what to do next. For example, they can reach you by calling or sending an email.

Tips To Successfully Find The Right Agent

Think About Your Ideal Agent

Make a list of the qualities that you believe are most important for your agents to possess. This can help you decide whether the applicant is a good fit for your company or not.

When forming a team, you must consider whether or not the members will work well together. Include other brokerage or team members in your recruiting appointments. If they have any concerns, pay attention to them.

A recruit can easily transition from one brokerage to another or from one team to another. If you want to keep people, you must keep them satisfied.

Be Honest And Straightforward

A pitch is something that everyone in the real estate sector has heard before.

When you "sell" to a businessperson, you must be completely upfront and honest.

As a real estate broker, you don't want any potential agents. You want the best possible agent. And the best agents will be the happiest.

Your real estate agent recruiting campaigns should focus on what you know you can deliver — and be honest about what you can't. That is the only way to ensure that your recruitment process finds agents who will stay with you in the long run.


Of course, you are not required to be truthful with your recruit. There are always more effective ways of saying things: a small team is a growing team, and a new team is learning. However, individuals must understand what to expect. 

Keep Your Current Agents' Satisfied

Your agents, in many ways, sell the club better than you could.

If you have a lot of nice, seasoned agents, you'll make a big impression on any recruit.

A competent real estate agent will notice if your reps look to have one foot out the door.

Your current agents will want to bring in new people when they are the happiest. You don't want to be the brokerage or team that other individuals at events warn about.

These are just some tips to help you find the right real estate agent for your company. 

Meanwhile, if you're looking for a reputable real estate company to join, we're happy to assist you. Just send us a message or call us at 317-316-8224 to get started!

Are you having trouble recruiting real estate agents

96% of brokerages admit that it requires constant attention and that they're always looking for ways to recruit realtors to their company. 

If you are one of those brokers looking for new hires, this post will help you:

What Does A Real Estate Recruiter Do?

A real estate recruiter is in charge of finding and recruiting new agents for a real estate firm. Your tasks in this field may involve identifying applicants to fill a range of positions in the organization, such as a mortgage professional, depending on the demands of the real estate company.

A real estate recruiter may meet with a candidate one-on-one, attend events, such as real estate mixers and open homes, or use other lead sources. During the recruitment process, you should adhere to the company's prospecting methods and make use of any services that might assist you in finding the best applicants. 

After connecting with suitable applicants via phone calls or emails, your responsibilities may involve analyzing their backgrounds before forwarding them to a hiring manager. Real estate recruiters are sometimes in charge of researching competition offerings to decide a salary for prospective employees.

Tips And Ideas On How To Recruit Real Estate Agents

A real estate brokerage's performance is heavily reliant on its agent team. As a result, it's no wonder that many businesses are constantly on the lookout for top talent. Nonetheless, recruiting the right people might be difficult in this highly competitive environment. 

Here are the top ten techniques to attract real estate agents to make the process a little smoother. These suggestions will not only help you attract skilled agents, but they will also help you retain them.

Build And Maintain A Good Reputation

Being a desirable brokerage is one way to attract a real estate agent. This might mean having a successful track record, professionalism, and a good name in the industry. 

However, it can be challenging because most likely, many of your rivals already have these characteristics. So, you must put an effort into distinguishing your agency. 

One way to do this is by listening to your applicants. When conducting interviews, take your time in getting to know the applicants and learning new information. It's crucial to support these demands even if you won't be able to meet them all at once. This can help your brokerage become more enticing to potential agents.

Don't Always Follow The Script

Each real estate agent is unique, so if you hire them, don't oblige them to follow one script alone. Otherwise, you'll come out as uninspired if you just keep on saying the same thing over and over again. Give your recruiters the freedom to change up the talking topics so they can project a livelier image.

real estate agent presentation

Participate In Business Events

Real estate might feel a little repetitious, let's face it. Many professional events blend education, networking, and recreation because of this. 

When you can, go to these events, especially the national or state-level ones where you can get to know additional agents.

Additionally, seminars and conventions related to real estate are excellent venues for establishing your brand. The fact that everyone is actively encouraged to network and interact with peers at these events puts you in a great position to advertise your brokerage.

Organize Your Own Events

Other than attending events, it might also be beneficial for your firm to host its events.

Regularly make a whole day event or even a night of it. The good thing about it is that you can leave a lasting impression by just putting your name on people's calendars. Make socializing the main objective of the event, with seminars or other educational sessions interspersed.

By doing this, you can get to know many qualified applicants, and they will be able to keep an eye out for you. They may not be actively seeking a new job right now. But once they are, your brokerage will be simpler to recall and probably a top pick.

Develop Your Online Presence

You can bet that real estate agents take advantage of the Internet as a useful research tool. 

A lot of agents monitor brokerages online. You must, therefore, carefully cultivate your online presence. Don't limit yourself to social media. 

You may also try creating and promoting a website. Include solid SEO tactics as well so that you can appear at the top of search results when agents search.

Make The Right Social Media Platform Investments

Social media is inescapable when discussing online presence. You must also be present because most real estate agents, if not all of them, have accounts on several platforms. 

Social networking is a fantastic tool for attracting new employees; however, it’s not a one-size-fits-all. Explore your options to know which social media platform is right for you.

Although LinkedIn is a fantastic tool for networking with other professionals, you might be shocked by how much more active users are on Facebook or even YouTube. Once you've identified the best platform, be sure to offer pertinent, useful information.

Broaden Your Network

It's tempting to just hire real estate agents who have established themselves in the field when hiring new ones. However, by doing this, you risk passing up on emerging talent. 

Instead, cast a wider net and create distinct messages to appeal to the many demographics you are trying to attract.

Offer Training

Training and mentoring are very important for newer agents. These new players are eager to advance their careers, therefore giving them a variety of chances to do so will increase their likelihood of joining your brokerage. 

Maintaining your company's competitiveness and ability to consistently provide excellence will also be ensured by mentoring and training your employees. 

Also, when it comes to educational opportunities, even seasoned real estate brokers can benefit from it, especially given how quickly the market is changing these days.

It's Not Just About The Cash

Fair compensation is a key element in recruitment. Everything should be negotiable, including salary ranges, commission rates, and referral fees. But try to go beyond this and give something in addition to cash. 

Mentoring might be advantageous for newer agents. Having access to health insurance, paid holidays, and paid sick days are just a few more great perks that come with your salary. Again, pay attention to your candidates so you can give them bonuses and benefits that are specific to them.

Take Advantage Of Technology

Today, technology is used in almost every sector of the economy. It is visible in the form of CRM in the real estate industry, along with marketing, accounting, data storage, and other back-end operations. 

By making technological investments, you demonstrate your commitment to streamlining processes, lowering mistake rates, and removing duplication. 

Additionally, the correct technology makes life simpler for agents overall, which is undoubtedly a strong selling point.

Are you ready to grow your team of real estate agents? If yes, these tips might help!

If you have more techniques on how to recruit realtors, feel free to share them in the comments.

By delivering valuable insight and material, real estate agents and teams can engage their community via real estate newsletters, including prospects, clients, and spheres of influence. 

Email newsletters enlighten, educate, and entertain subscribers weekly, bimonthly, monthly, or at other intervals.

When Should You Send A Real Estate Newsletter?

Your lead generation technique may have produced many leads who are weeks or months away from selling or buying a home. 

You need systematic and repeatable techniques to engage passive leads until they're ready to proceed to the next step to keep lead costs low and the pipeline full. 

By reminding passive leads of the things you do along with how well you do it, real estate newsletters can nurture new leads.

Real Estate Newsletter Content Ideas

Below are some real estate newsletter examples to give you some ideas on what to include while making it:

Real Estate Newsletter Example #1: Community Events Newsletter

A community newsletter implies you're a neighborhood insider who knows everything, such as events for adults and families that may help reach the broadest audience. You can also write "best of" articles about restaurants and other local businesses that may interest your subscribers.

Real Estate Newsletter Example #2: Updates About Real Estate Market

Market updates on homes sold, average prices, and other details are significant for warm-to-hot leads considering buying or selling a home and armchair-realtor homeowners who want to stay informed about local real estate. They can also be a great source of referrals. Send market updates with an easy-to-digest, remember, and use takeaway.

Real Estate Newsletter Example #3: Give Helpful Advice

Provide buyer and seller advice in newsletters to demonstrate your knowledge. By providing readers with helpful information, agents can show their customer service skills and prove they're not only interested in selling. It's even more vital to optimize your newsletter for mobile consumption when it's full of outstanding information.

woman reading newsletter

Real Estate Newsletter Example #4: The Holiday Content Ideas

Holiday content with fresh ideas is always a hit with your community. Plan the newsletter at least a month in advance to include exciting offers, event information, and other details to build enthusiasm.

Holiday-themed email newsletters are a terrific approach to showing real estate leads who you are by sharing personal holiday traditions or how your company or family celebrated last year.

Real Estate Newsletter #5: Newsletter for Local Business News and Announcements

Agents can attract leads and buyers and build relationships with local business owners by promoting local businesses. It's a fun and easy way to network and curate great email newsletter content.

Real Estate Newsletter #6: Interactive Newsletter Content Ideas

Another entertaining technique for attracting passive leads is using quizzes and polls to learn about their interests and preferences.

Real Estate Newsletter #7: Listing Alerts Newsletters

Only send listing alerts to active sellers and buyers. Expand your price and house feature segments and connect to your website. Use video to liven up the listing alerts by linking to tours on the website or making a collage of your listed properties' most outstanding features. 

Real Estate Newsletter #8: The Relocation Guides

If you are in a busy relocation market, create a real estate landing page containing a useful offer and adapt your email to help your subscribers move more quickly. To build trust early in the home hunt, share local and state permits, guidelines, and other local "insider" knowledge.

Real Estate Newsletter #9: The Ultimate Inspiration Newsletter

For your newsletter, you may wish to compile expert suggestions and opinions from celebrity interior designers or other 'exclusive' insights from elsewhere if your readership is sophisticated. Your newsletter can help you build brand recognition with luxury prospects with stunning real estate images and inspirational articles on living your best life in essential places.

Real Estate Newsletter #10: The Contest Newsletter

Presenting all homes at once isn't the ideal method to engage leads who aren't ready to purchase or sell. To attract passive leads, meet them where they are, thus going outside the box for concepts that appeal to a broader audience. Also, pets and toddlers are always popular.


There are a lot of ideas you may create while making a real estate newsletter. Hopefully, the examples of the real estate newsletter above will help you and inspire you to do your newsletter as a real estate agent.



The real estate market in Indiana is a dynamic and ever-changing landscape, influenced by various factors, including economic conditions, seasonal variations, and buyer and seller behaviors. In August 2023, we witnessed a range of trends and shifts across 16 counties, encompassing all property types. Let's delve into the numbers and understand what the data tells us about the state of Indiana's real estate market.

Median Sales Price Soars: The median sales price for all property types combined in August 2023 stood at $295,000. This marked a substantial 5.4% increase compared to the same period in 2022. It's worth noting that the housing market has been experiencing a steady appreciation in property values, which can be an attractive prospect for sellers.

Nevertheless, it's essential to note that the market experienced a modest adjustment when compared to July 2023, showing a 1.6% decrease in median sales prices. This dip could be seen as a sign of market recalibration or heightened competitiveness.

Closed Sales See Mixed Trends: The number of closed sales in August 2023 totaled 3,091, reflecting an 18.5% decrease compared to August 2022. This drop in closed sales might raise some eyebrows, but it's essential to consider various factors such as seasonality and changes in buyer demand.

On a positive note, there was a 2.3% increase in closed sales compared to the preceding month, July 2023. This suggests a potential stabilization in the market and could indicate that buyers and sellers were finding more common ground during this period.

Properties Spend More Time on the Market: In August 2023, properties took a median of 10 days to sell. This represented an 11.1% increase compared to August 2022 and mirrored the increase seen in July 2023. A longer time on the market can be attributed to factors such as increased competition among sellers or buyers becoming more discerning in their choices.

List Price Negotiations: Sellers received an average of 98.8% of their list price in August 2023. While this is still a strong showing, it marked a slight 0.6% decrease compared to August 2022 and a 0.4% decrease compared to July 2023. These changes indicate that buyers may have had slightly more room for negotiation during this period.

Price per Square Foot and Property SizesIn August 2023, homes were selling at an average price of $155 per square foot. While this was 2.5% lower than August 2022, it's worth noting that there was no change compared to July 2023. This suggests that the real estate market is adjusting to meet evolving buyer preferences and property offerings, which can create new opportunities for both buyers and sellers.

New Listings and Active Inventory: August 2023 saw 3,715 new property listings, which was a 9.6% decrease compared to August 2022. However, there was a notable 7.6% increase in new listings compared to the previous month, July 2023, indicating a potential surge in sellers entering the market.

The active inventory of available properties in August 2023 was 4,614, showing a 2.7% decrease compared to August 2022. Despite this year-over-year decline, there was a 1.5% increase in active inventory compared to July 2023, signifying a potential rise in property availability.

Months of Supply of Inventory: The months of supply of inventory in August 2023 was 1.5, which is a 19.4% increase compared to August 2022. However, it represented a 0.8% decrease compared to July 2023. A months-of-supply metric of 1.5 generally indicates a balanced market, with supply and demand relatively aligned.

In conclusion, Indiana's real estate market in August 2023 displayed a mix of growth and stabilization. Median sales prices continued their upward trajectory, albeit with a slight cooling in July. Closed sales saw a year-over-year decrease but an increase from the previous month. Properties spent more time on the market, and list price negotiations showed some flexibility. The price per square foot and property sizes underwent some changes, suggesting shifting buyer preferences. New listings surged in July, and active inventory increased slightly. The months of supply of inventory pointed towards a balanced market.

As always, the real estate market is influenced by multiple factors, and these statistics provide a snapshot of a dynamic and evolving landscape. Whether you're a buyer or a seller, staying informed about these trends can help you make more informed decisions in Indiana's real estate market


Note: The data mentioned in this article is sourced from the MIBOR Broker Listing Cooperative as of September 14, 2023. The analysis covers 16 counties in Indiana and includes various property types such as Single Family Residence, Condominium, Townhouse, Farm, Residential, and Manufactured Home. 


Ready to explore Indiana's dynamic real estate market? Keep in mind that these insights offer only  a snapshot of the broader picture. For precise and up-to-date information about your specific area or property, don't hesitate to consult with local real estate professionals. Your dream home or the perfect buyer might be just around the corner.

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