When you look for houses, it’s given that you trust the seller or the real estate agent marketing the home you are looking for. It is the same when you’re the one advertising your home. Trust is the ultimate selling factor in real estate, but marketing helps build that trust. Efforts in marketing your home help boost your selling point of the home, especially in a very competitive market.
Every home is unique, and a good marketing plan takes time to prepare, typically months. When you market your home, it must be in good condition. All upgrades and repairs must be complete.
Pricing, likewise, should be planned. A broker will give you advice on the price and best terms like closing cost and seller credits. Once the home is on the market, it will quickly be searched and your marketing begins.
Marketing your home becomes easier if you know the current real estate market. Good marketing can bring your home to higher prices. Here are some tips that can help you boost your marketing strategy:
Most buyers begin their search online so posting a good photo to attract prospects is essential. Listings without any photos are often ignored.
You should do a virtual tour as buyers love to have a virtual tour of a home. A good virtual tour can attract buyers whether you do it 360 or a video. You can edit and add some sounds and descriptions to your video.
Well-designed signage can help attract buyers and maybe inquire or make a phone call and ask for details about your home. Putting a “For Sale” signage is free advertising; you can put two signs if your home is located on a corner lot.
You can also buy mailing lists and give them to neighbors. You’ll never know if a neighbor or a family relative wants to move near them. You can give them to agents who represent buyers in your neighborhood and also to neighbors living in other areas who want to relocate to your area.
The target market for print advertisements is those who usually read newspapers every day and also online ads. Search for days that pull the most readers and put ads in the newspaper. Don’t overlook local newspapers, look for larger ads that will cost you less and at the same time will target those who are looking within your area. You can also make use of websites that you can search and find, most online listings are free.
You can place an open house sign directing buyers to your location. You can also advertise your open house in newspapers and post it online. Don’t forget to indicate the time that your house is available for an open house.
Take Note: Not every home is suitable for an open house due to location or other factors. If you’re not sure whether this is a good way to market your house or not, the only way to find out is to try. If no one comes, it’s probably an indication it’s not good for an open house but at least, you tried.
You can include photographs and a few descriptions of your home with the help of technology as it will be easier to create and send. It may cost you a little but you may look at it as an investment.
You can send these e-flyers online to your friends, family, or neighbors within your location to help you advertise them to others. You can also send them to real estate agents and brokers that are looking within your area.
Based on research, buyers prioritize homes that have energy-efficient features, as it is a long-term way to save on house costs. Buyers are more interested if the windows are Energy Star-certified than the appliances or thermostats. Some of these energy upgrades are solar panels, CFL lighting, and sufficient insulation. Solar panels are one of the biggest energy-efficient and eco-friendly.
Your location itself can be a selling point for your home. Living in a neighborhood that has many commercial buildings, like groceries, restaurants, schools, parks, shops, churches and convenient means of transportation can help buyers appreciate the property and think how easy and hassle-free it would be to live within the area.
If you’re selling your home through a real estate agent then they should be well-versed in using social media as a means of marketing. Most of them are trained to make your listing create a noise online and make it noticeable within the area.
Our team at RE/MAX Advanced Realty - Indy Home Pros, for instance, are well-trained in marketing homes online. Other than social media, we use different platforms to advertise your property for maximum exposure. Call us at 317-316-8224 or drop a comment below to learn how we can help you market your home online.
In the meantime, you can also post photos and videos of your property on different social media platforms and websites. You can even use the design you created for advertisements and e-flyers to make your listing more attractive.
It is an online database that is exclusively used by real estate agents to make buying and selling homes more efficient. Agents list homes for sale on MLS or multiple listing services – it’s a must. And only they and other professionals can view and have access to it.
MLS can also accommodate for sale by owner listing. You can find a broker who’s willing to enter the information about your property without representing you. When you post your home here many agents will see it and buyers will be aware of the property’s availability. Oftentimes they will do it for a flat fee, but be sure to ask the agent first to know what to expect.
Bottom Line
Marketing your home is essential if you want it to sell. As we phase into the new era, marketing also evolves online. There will be many gimmicks on how others will market their property.
Implementing your marketing strategy is crucial so that your property will stand out. Keep track of the changes in real estate and the current trends, so you can adapt and apply your style of marketing.
You've compiled a list of all the features your ideal house should have. You spent hours looking through real estate websites and planning the perfect route for a weekend filled with showings.
You're prepared to go into the challenging task of house hunting. There is one minor problem: you could not find a babysitter. Fear not if spending hours touring homes with your kids makes you want to give up before you even start.
Even if it's not ideal, you can effectively go house hunting with your kids if you give it some thinking and forethought. Finding your dream house may be a memorable and joyful family effort if you use these tips on house hunting below.
Here are the seven tips on house hunting you may need to know:
Pack extra clothes, toys, and snacks for your kids. Despite planning your route, you don't know what you'll encounter. You may be stuck at one house or need many rest stops. To avoid boredom, pack some toys or activities for your kids.
Bring a relative or friend along if you can't find a babysitter. When your friend watches your kids, you may concentrate on talking to a realtor about each house. If they get antsy throughout the day, a friend can watch them run around the house's yard instead of chasing them about the house.
If you're bringing kids, driving yourself and following your realtor is advisable. Many agents like to drive potential clients from one home to the next so they may discuss the residences. You won't have to transfer car seats and booster seats in your car, and your kids will feel comfortable.
Not all properties are child-friendly. You may be visiting a childless couple with many expensive antiques. Watch your kids so they don't get into the homeowner's stuff. Additionally, kids must follow the homeowner's no-shoe policy. Before entering, ask whether there are pets so you can watch the children.
House hunting with older kids is possible. Give them a paper and pen with a house-hunting checklist, and then let them check off each property you see. Let them write their house-hunting checklist about each house and discuss it while in the car on the way from one to another. They will be distracted by such a task at each house and feel like they are helping to find the ideal family home.
Despite your best efforts, house hunting with kids will be distracting. Get lots of pictures of each house you visit. To keep the images arranged between each house, take a picture of the mailbox address or the realtor's information page. After touring the houses, review the images as a family and add any missed things to your house-hunting checklist.
Realistically, your realtor and you may have planned the perfect day. Kid-related things do happen. You may need to stop for food or even a diaper change unexpectedly. Start your house hunting with a plan for longer than one day.
Need expert advice on selling or buying your home? Send us a message and we'll assist you!
4 Tips to turn your cell phone into a professional listing video making machine!
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Take a look at this beautiful ranch style home located in 6740 Granger Ln, Indianapolis, IN for sale. This home features a master suite with his and hers closet, 2 additional bedrooms, a great room with a fireplace and vaulted ceilings, 1 full bathroom, an eat in kitchen w/ vaulted ceilings, a great fenced in backyard, a laundry room and a 1 car attached garage.
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Looking for a new place to live in can be a very daunting task - you need to consider a lot of important details such as budget, location and living space. It is important to keep in mind that you're not just buying a new home; you're also investing in it. So when it comes to basic but essential need, choosing randomly is not an option. That's why here at RE/MAX Advanced Realty with The Indy Home Pros Team, we help you make the best decision and just the right home for you and/or your family.
Like this ground floor fully repaired condominium in 4351 Village Pkwy Circle, Indianapolis, IN for sale with an all new carpet and fresh paint all throughout. The home features a master suite with a walk in closet, a master bathroom, 1 full bathroom, 1 additional bedroom, a spacious living/dining room combo, kitchen and a laundry room. This home is Beautiful! So Grab this opportunity while it is still available!
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When you buy a home, you need to know exactly what you’re buying. If it matches your needs, if it has good school districts for your children(s), accessibility to important places, unity of the community, etc. These considerations may seem small, but they're crucial details to consider.
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8313 W. 10th St
Indianapolis IN 46234
dennis@indyhomepros.com
317-316-8224