Broker Owner of RE/MAX Advanced Realty in Indianapolis, Dennis Nottingham, explains LPMAMA and how this technique should be part of your foundation when it comes to speaking with online leads in Real Estate.
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For various reasons in the past few years, many people have chosen to transform their homes into a multifunctional space. These spaces have been deemed “flex rooms” and are taking the interior design world by storm. Check out this article to see how you can jump on the trend and have a space that is flexible for a variety of needs.
Closed storage is key to an organized space. In having closed storage, the space is able to transform itself to meet a variety of formats.
One easy way to achieve this is by using storage furniture. This gives you the best of both worlds by providing your space with furniture to use while also serving as storage units. Multifunctional storage can also be small pieces of furniture which makes each piece of furniture easy to arrange in a space and rearrange if needed in using the space for a different purpose.
An ottoman is a popular piece of multifunctional storage. They are of simple design and look great in any room. Along with doubling as a seating unit, its long rectangular shape provides a wide space to store a variety of items. The design of these pieces of furniture are also beautifully done. Ottomans look great when placed by a bay window, at the foot of a bed or in the hallway. They also come in various sizes so that they can be used on a larger scale.
Multi purpose and use rooms are the most popular trend in the interior design world. These rooms serve as spaces that are flexible to a variety of needs. Popular ways people are utilizing these rooms are by using them as video conference rooms, a space for homeschooling, exercising, etc. The possibilities of a flex room are endless and is what gives it its charm.
Murphy Beds are a great way to create extra space in any bedroom!
A clean color palette also plays a vital role in keeping a space multifunctional. A great and easy way to explain what it means to have a clear color palette is by comparing the concept to clothing. When you buy basic articles of clothing in neutral colors and tones, it is quite easy to create various outfits using the basics as a base. This same concept is applicable to interior design and a way to make a space multifunctional. If you keep the colors neutral, the room will be able to host a variety of needs. Going all white is an even better choice.
Think about Apple and how their store is set up. The store is coated in all white paint, the only thing providing contrast being the products themselves. This color concept creates a space in which the room has been crafted solo to display products for purchase. If the space would need to be transformed into anything else, it would be an easy job to accomplish because the room itself is a blank canvas, and the items in it serve as the paint. In creating a multifunctional room having a blank canvas to work with will always work in your favor, allowing the mood and structure of the room to change when needed.
Ah IKEA, home of affordable home furniture, decor and more. In this article we are bringing you 5 highly rated items that customers find to be great additions to their home. Bookmark this article and take it with you into your nearest IKEA to check out each item to see if it has a chance of landing a spot in your home!
Price: $12.99
Price: $3 - $45
House plants are important to many homeowners across the globe. IKEA is a fantastic place to search through a variety of indoor and outdoor plants and for a fraction of the cost. From feathery ferns to spiky succulents and all the leaf varieties in between, house plants can help turn your house into a home. Even outside plants make your space feel more personal and lively. Bring home some character, big or small, with our plants and pots. The pot selection IKEA harbors is also home to amazing finds and prices to fit the aesthetic and budget of any homeowner!
The LED light source consumes up to 85% less energy and lasts 10 times longer than incandescent bulbs. They are a great way to decorate your patio or balcony with the lights without worrying about the elements.
Batteries for this product are sold separately, but affordable and can be found the the IKEA store.
Price: 14.99
These curtains are affordable, made with quality and look amazing in any area of the home. They are light flickering curtains, but still provide privacy. The curtains can be used on a curtain rod or a curtain track. A good trick is using command hooks for curtain rods to avoid drilling the walls of your home. You can also find quality rods in IKEA for $5! The heading tape on the curtains makes it easy for you to create pleats using RIKTIG curtain hooks. This curtain set contains 2 panels and comes in 3 beautiful shades (white, gray and turquoise).
Price: 29.99
Springtime 2022 has finally bloomed! This article is here to help you coordinate a proper spring cleaning game plan. We will talk to you about safe products to use in your home, different cleaning tools to carry in your arsenal, tips and tricks, how to use disinfectants properly and more. You’ll want to bookmark this one!
1. Prep by Building the Ultimate Cleaning Kit
If an artist wants to paint, they must first have their tools. The first point on our list is building a proper cleaning kit so you have all the tools and products you need to keep your home in tip top shape. It is essential that you rid your home of any cleaning products with harsh chemicals in it. These products can have a negative impact on your health and can ruin surfaces you attempt to clean with it. Take a trip to the store to find cleaning products that are crafted with safer ingredients for your home. Popular natural cleaning brands include Seventh Generation and Method. Both of these brands can be found at Target. They are cost efficient and effective.
Next, you want to collect the proper cleaning tools. You can find microfiber towels at Walmart for just .99c. They come in a variety of shades and are great for delicate surfaces such as glass, wood, countertops etc. For areas such as the bathroom, be sure to invest in a good scrubber that will be effective, but gentle on surfaces. A Swiffer is another great tool to keep in your cleaning arsenal.
2. Place a Hook on the Side of Your Trash can
Next, is a tip you’ll want to use all year round! Placing a hook on the sides of the trash can is a hack that many of us have longed for. There is nothing more irritating than opening up your trash can to find the sides of the bag sunken into the can and the trash outside of the bag. How can we prevent this? The solution is to use Command Hooks on the sides of the can. Place the hooks on the sides of the trash can then loop the ties of the trash bag onto them. This will prevent them from slipping into the trash can and causing your food to fall out of the bag and into the can itself. You’ll only need the small Command Hooks to accomplish this. The small hooks run for around $3 a pack at Target.
3. Understand How to Use Disinfectants Properly
It is crucial that you pay attention to the directions on disinfectant products. Oftentimes, many of us use these products incorrectly while thinking we have properly disinfected the surface. An important step with many disinfectant products is that surfaces need to remain wet for a given period of time. This time gives the product the window of time it needs to effectively do its job. If we were to disrupt this process, we would render the product useless and our surfaces would remain coated with germs and other matter. With each product, read the instructions on how to properly use that product. One product could differ from another so don’t assume they are all the same.
4. Create a Cleaning Schedule
Creating a cleaning schedule aims to help you manage your cleaning responsibilities properly. You can find free templates online on websites such as Pinterest. Pinterest offers a variety of free cleaning schedule templates that are simple, easy to follow and beautifully designed. You can have one cleaning schedule that covers the entire home or you can have cleaning schedules that are specifically catered to various areas of the home such as the bathroom, bedroom or closet. These schedules and guides are a must-have for those who are serious about keeping their home well-looked after while maintaining a simple schedule to work with.
5. Finding a Cleaning Channel on Youtube for Inspiration
In today’s day and age we have the luxury of the internet. Through this medium we are able to learn new skills and information for free. A popular theme on Youtube are cleaning channels. On these channels, Youtubers are obsessed with keeping their home in tip top shape, the best and latest cleaning products and gadgets and so much more. Finding some cleaning channels is a great way to see others take action. This can inspire you to also take action to keep your home well-kempt. It will also be a great guide, showing you various tips and tricks. Find a few channels that peak your interest and keep tabs on their videos.
In this article we are bringing you 5 items that will improve the quality of your life inside the home. These items are versatile, good for daily use and are well worth the investment. Click on the title of each item to be directed to the Amazon link. Bookmark this article so you can have a list of these awesome items. Comment down below to let us know what item you find most interesting!
1. Linenspa 3 Inch Gel Infused Memory Foam Mattress Topper
A memory foam mattress topper serves as a great addition to any bed, no matter the brand or price. However, many people run into a big problem when shopping for a memory foam mattress topper that is thick and of great quality, the price. Oftentimes, stores will sell mattress toppers for $100+, while offering often 2 inches of thickness. This can turn many buyers off. However, Amazon has got you covered! The Linenspa mattress topper is a great investment for added comfort in the bedroom. This gel infused ultra-plush memory foam mattress topper is 3 inches thick to provide you with ultimate comfort. It is infused with temperature regulating beads that serve to distribute heat properly to avoid overheating while you get your 8 hours in. The topper comes with a 3 year warranty and various sizes to fit a variety of beds. Sizes include twin, twin XL, full, full XL, queen, RV queen, king and California King. You also have the option to chose between 2 or 3 inch of thickness.
2. Philips SmartSleep Wake-up Light Colored Sunrise Simulation
Our next item on the list will help make your mornings a little brighter. The Philips SmartSleep Wake-up Light will make another great addition to your bedroom. This unique gadget serves as a gentle alarm system that wakes you up by simulating a gorgeous sunrise. Say goodbye to gut-wrenching alarm clock sirens that have many of us waking up in a panic. This gadget also comes equipped with natural sounds to help you sleep or relax you before bed, a range of 5 sounds to choose from. Not only does it come with a sunrise feature to wake you up in the wee hours of the morning, it also comes equipped with a sunset feature to help you unwind and bask in that beautiful golden hour hue. The Philips SmartSleep can also be used as a reading lamp, coming equipped with 10 brightness settings, and also comes with smart features such as FM radio, tap snooze and an automatic dimmable display. What an amazing item!
The Wemo Mini Smart Plug is another great item to bring into your home. This small gagent is an easy way to add smart home features to your average home. This item enables users to control various elements of the home through voice commands. For example, this gadget allows you to control your home’s lights and appliances. Pretty cool! It is compact size, sleek and will blend into the walls of your home with ease. You are also able to schedule items to turn on or off automatically. All you need to do is download the free app and have a good wifi connection to control features of your home. There is no hub or subscription required.
The next item on the list will ensure you are meeting your health goals. The RENPHO Digital Scale is a next level body scale. This scale has the ability to measure 13 essential body measurements, such as BMI and other measurements. This item can be bluetooth enabled through the user-friendly app.Though the app, users can keep track of their body goals over a course of time to see how they have progressed over a daily, weekly and even monthly bases. It is designed with a sleek and modern look that is sure to look great in any bathroom. The high quality glass will also ensure its longevity.
Our last item on the list is a simple, but powerful bluetooth speaker. In today’s day and age, speakers are becoming complex in design, spiking the price in many stores. However, this speaker from Oontz will provide you with quality sounds for a fraction of the price. This portable speaker is available in 8 different colors, pink, blue and black being amongst somes of the awesome shades. The dual precision acoustic stereo provide listeners with clear sound and quality bass. Because these speakers are so affordable, you might consider investing in an additional one. A great way to utilize two of these amazing speakers is to keep one upstairs and one downstairs. By having one avabille on each level of the home, you are able to move that speaker around that area without having to worry about traveling up or down stairs to retrieve it. Listen to audiobooks, Youtube tutorials or music with these quality speakers from Amazon.
The pandemic has brought us face-to-face with the relationship we share with our home. Ostentatious designs are being swapped for simplicity and comfort, and cleanliness has become king. Check out this article to see how the pandemic has made an impact in the interior design world.
The midst of the pandemic, we seek to have our homes radiate a sense of coziness and safety. Organic shapes have been very popular in the interior design world in recent years.These shapes comfort us by mirroring our environment with nature. Pieces of furniture such as rounded tables with soft edges and organic materials like plants and wood all contribute to the aura of coziness we seek in our homes during these times.
After spending months inside our homes, many are finding popular shades of gray to be unfit for their homes. People are finding the shade radiates a sense of gloominess as we continue to push through the pandemic. To counteract this, many are switching out traditional shades for pops of color to add comfort to the home. Pantone has named a vibrant yellow Color of the Year for 2021. Many studies show that yellow has a positive effect on our mood, something we all need after having our lives flipped upside down. Adding pops of this color to the home through color blocking is a great way to incorporate this shade into the home. You can also add pops of this color through decorative accessories such as vases. Other popular shades to bring some color into this year include rich jewel tones, earthy greens, various shades of browns and soft blues. We can also see that decor in 2021 will also evolve, or in this case, make a blast to the past. During these trying times, many are seeking the comfort they experienced in previous homes. This has opened the door to nostalgic decor. This trend will grow throughout the year as we seek to have our home emanate comfort and security.
The pandemic has allowed us to discover the value in having a home of simple design and one that is well-kempt. A trend that has become popular amidst the pandemic is having a home that is of basic design. This is so because we crave the basic essence of what a home provides. Before the pandemic, many of us overlooked the relationship we have with our homes. Being forced to stay inside during the pandemic has put us face-to-face with the exchange of energy we share with our home and many of us have found it rather uncomforting. In exposing this relationship, we have been able to make changes to our space that allow ourselves to feel more at ease and comfortable. This discovery has allowed us to crave and value a simply designed and well-kempt home. Thoughts of ostentatious designs and furniture that was built for aesthetic rather than comfort, now make our stomachs churn.
Having a proper and effective disinfecting routine is also something that will be prominent in many households. High-touch surfaces are surfaces that will need to be catered to daily, as these are areas and/or items that we come in contact with many times a day. High-touch surfaces include light switches, doorknobs, countertops, etc. Electronics such as phones, remotes and keyboards are also included.
Multifunctional spaces are growing in demand and popularity in the wake of the pandemic. Called “flex rooms”, these areas of the home will become a sought after feature during and post pandemic. In adjusting to life strictly inside the home, many found their homes lacking a multifunctional bandwidth, rushing to odd spots of the home simply to find a quiet space to hold a virtual business meeting. Flex rooms have been a great solution for these issues. Flex rooms are great for every home because it fits a variety of needs. This space is a blank canvas ready to be painted with any color or brush the homeowner chooses. Popular ways people utilize flex rooms is for video conferencing, exercise, homeschooling and so much more. It is important that a flex room is spacious and has a blank color palette. Having a blank color palette will allow the room to transform into a variety of spaces without altering the feel of the room. Many homeowners choose a soft white in flex rooms. This allows the space to serve as a reusable canvas.
Smart Home technology provides a beautiful sense of comfort in the home. With a touch of a button, homeowners have the capability to control various areas of their home. Tasks such as adjusting the AC or heat, closing the garage, locking doors and activating the alarm system can all be achieved while being wrapped in the warmth of your blanket. Not only is it physically efficient, but it’s also financially efficient, helping you save up on the electricity bill! Smart homes eradicate the chore of moving to various areas of the home after a long day. This lessens the load for homeowners while also aiding in lowering the electricity bill.
Every home should have a goal of being eco-friendly to some degree. Whether that be recycling or minding the water usage, having a small eco goal should be kept in mind. In this article, we are bringing you 4 easy ways you can incorporate eco-friendly habits into your home. Earth Day is coming up soon, so you’ll want to bookmark this one!
1. Ditch Cases of Plastic Water Bottles
It’s 2021 - ditch buying cases of plastic water bottles and save yourself the stress of seeing them in every corner of your home. According to The Water Project, “an estimated 80 percent of all plastic water bottles in the United States get tossed in with the trash, and only 20 percent of the bottles that are recycled can actually be used for recycling. And as for the bottles that are thrown away, they take over 1,000 years to biodegrade,” (Greenwald). One of the best ways to reduce water bottle waste is to simply invest in a great reusable water bottle. You can look in stores such as Target or online on Amazon.com to find one that meets your needs. There are a wide range of water bottles to choose from, each with their own unique set of characteristics. When looking for the ideal water bottle, many people have four factors they consider when choosing a bottle. These factors are water bottle size, material, color and price. You can fine tune these preferences online to find your ideal bottle. Choose one you feel meets your needs and help put an end to plastic water bottle waste.
2. Line Dry Laundry
Hang your laundry outside or in a clean space in your home to dry. This eliminates the excessive energy that dryers use. According to the EPA, a dryer uses more energy than a refrigerator, washing machine, and dishwasher. Air drying your clothing can reduce energy usage from major appliances in a typical household by as much as one-third. Air drying articles of clothing also serves as a great way to preserve the clothing itself. Jeans are a great example. Jeans, especially those of lower quality, can shrink with time after running them through the dryer repeatedly every week. A great way to fight the shrink is to simply line or air dry them. This drying process can easily extend to other articles of clothing of different material to extend their life. Using this method, you will save money on your electricity bill while also stretching the life of your clothing by ensuring they stay in ideal condition for as long as possible.
3. Turn Off Lights When Not in Use
At home, we are all guilty of leaving lights on in an area of the home we are not currently residing in. Perhaps we’ve just watched a horror film and want to ensure our space is well lit from every angle or maybe we just have a bad habit of leaving lights in various areas throughout the home. Whatever the case may be, it is crucial that we are mindful of when to turn the lights off. Incandescent lights should be turned off when not in use. They are the least efficient type of lighting and give off more heat than light. According to research from Imperial College London, “the British government's estimate of how much carbon dioxide can be saved by switching off the lights is 60 percent too low, and the seemingly insignificant action has greater consequences than experts once assumed,” (Greenwald). It is also important that you switch over to LED bulbs. According to the U.S. Department of Energy, “light-emitting diodes (LEDs) use 75 percent less energy and last 25 times longer than incandescent lighting,” (Greenwald). Save electricity by adopting and living by these rules above.
4. Add Some Plants Around the Home
Add some greenery in your home with plants. Not only do plants look great, they serve as mini filters to take in CO2 and release oxygen into your home. This is a great and easy way to regulate the air that you breathe and ensure that you are making efforts to help keep it clean. Research by NASA has revealed that houseplants can remove up to 87 percent of air toxin in 24 hours. These plants will also help regulate humidity and increase levels of positivity. Seeing greenery helps us feel more relaxed. There is a wide variety of plants to choose from for your home. If you have pets, it is crucial that you research what plants are toxic to them to ensure they are in a safe environment. Be sure to follow the proper watering care for each plant and ensure they receive the sunlight they need, whether that be direct or indirect sunlight. Be sure to also buy organic soil that will allow each plant to grow to their full potential due to being in the proper environment.
Works Cited
Greenwald June 8, Morgan. “30 Easy Ways to Make Your Home More Eco-Friendly.” Best Life, 2 Oct. 2019, bestlifeonline.com/eco-friendly-home/#:~:text=30%20Easy%20Ways%20to%20Make%20Your%20Home%20More,6%20Adopt%20Meatless%20Mondays.%20...%20More%20items...%20.
Every realtor should ensure they keep these three things in their arsenal. Taking the time to ensure these things are updated and provide the correct information are crucial to achieving a great presence online as a realtor and will help generate leads. Take a look at these three things every successful realtor has.
1. Updated Websites
If a client were to search your name online, would you be nervous or excited about what they might find? As a realtor, it is crucial that you present yourself in a professional light online. The first step in achieving this is by updating your bio on websites such as Zillow, Homes.com, Mibor, etc. You want to ensure these sites hold updated and accurate information about yourself as a realtor.
It is also important to take a look at your reviews on each platform associated with you as a realtor. If there are any comments or reviews that are of ill-nature, do what you can to either rid your page of that comment or review, or you could reply in attempts to alleviate the issue. It is crucial that you are polite, professional and create an comfortable environment where possible issues can be resolved. Having this attitude will allow others to see you in a positive light and a true professional.
Another important task to tackle in handling your online presence as a realtor is to do an online audit. When a potential client searches you on Google, there is a high chance other realtors will come before you and your information may not be on the first page of Google. In doing an online audit, you can increase your chances of all of the platforms you are listed on as a realtor being on the first page of Google so that clients can find you first.
2. A Presence on Social Media
Whether you have a large follower count or not, having a great presence on social media as a realtor will always be a plus. This is a fantastic way to present listings, your services, reviews, videos, graphics, etc to potential clients.
Having a social media platform as a realtor should serve as a great resource for those who stumble across your page and puts you in a position to present yourself as an industry expert through social media.
For example, Instagram is a great social media platform to utilize as an agent. Through this social media platform you can share the suggested content listed above. Having a steady stream of content is a great way to present information and related engaging content to potential clients. The amount of followers you have is somewhat important, but more than anything, having a consistent stream of resourceful content will aid in presenting yourself professionally on social media platforms.
3. Passion for Helping Others
At its core, being a realtor means to assist others. Buying a home is one of the largest physical and emotional investments a person can make. As an agent, keeping the best interests of your clients at the forefront is your responsibility. With this, you create an environment where they feel comfortable expressing their needs and concerns with you, which will aid in allowing for a smooth process in buying a new home and/or selling their old home.
Movie theaters were closed for a few months due to the pandemic, but have recently opened back up, inviting a number of guests in one space. Despite your overwhelming urge to resume life in the theater, it is still more important than ever to not gather in large groups for an extended period of time. One way to indulge in the movie theater experience we all love and miss is to bring the theater to you! In this article, we are bringing you 5 things you can purchase from Amazon to create the cinema experience you miss and crave, all while being in the safety of your own home as we continue to push through the pandemic. Sit back, relax and take a look at these must-have (and cost-efficient) home theater items!
1. JIMTAB M18 Native 1080P LED Video Projector ($226.99)
This projector makes for an incredible edition to any space. The JIMTAB projector comes in at an affordable price of $226.99. This projector comes equipped with 1080P, making your viewing experience clear and full of color! The screen extends out to 70 inches wide, mimicking the appearance of the quality projectors we see in theaters.
Most projectors need an exterior sound bar in order to capture clear and quality audio due to the lack of quality found in the projector itself. With the JIMTAB projector that issue is nonexistent. The internal speakers installed into this projector are amazing in quality, making your audio experience all the more comparable to a true cinema experience.
For the price and quality, you can’t pass this projector up. With great reviews and a demo on Youtube, this projector is truly an awesome investment. You can also expect it to ship in quick time. Check out further stats of the projector by clicking the Amazon link embedded into the item title.
2. Luxury Faux Fur Throw Blanket ($22.90)
This luxurious throw blanket is a must have for blanket lovers! This ultra soft throw blanket has over 8,000 ratings, with mostly ever customer very pleased with this product. This amazing throw blanket comes in 8 different shades to fit the aesthetic of any home. The product is made from 100% polyester to mimic the ultra soft feel of fur. This blanket is durable and is fade and stain resistant. It is also a great item to take outdoors for camping or bonfire nights. It is double-sided to ensure the user experiences comfort on both sides.
The greatest thing about this luxury blanket is that it is machine washable, making the cleaning process a breeze. It is recommended to wash the blanket using cold water and to tumble dry on no heat in order to keep the blanket in ideal condition. This is a perfect item to complement your bedroom cinema experience. Wrap up with this cozy blanket while you watch your favorite movie on the big screen!
3. Snack and Drink Holder ($44.97)
If you’re a snack and drink hoarder like the rest of us during a movie, you’ll need to invest in this next item! Let’s take a stroll down memory lane. You’ve just given a theater team member your ticket and are waiting in line for snacks. You look over the menu.
Definitely gotta get a soft pretzel. And I can’t pass up a slushy! I should probably pick out some candy too. Popcorn, extra large. Why is everything so expensive?
The great thing about being at home is that you have all of your favorite drinks and snacks at your disposal! If you’re anything like the rest of us, you can expect to have at least 5 different snacks - and that’s okay! It’s nice to indulge in your favorite snacks during a movie!
With this next item, you can ensure those snacks and drinks don’t spill on your sheets during the movie. The MOOKUNY sofa buddy is another great addition in order to achieve a great cinematic experience! This item will hold all your drinks and snacks and prevent anything from spilling onto your bed or couch. This holder comes equipped with weights, ensuring it stays upright and stationary. It also has an anti-slip lining to ensure it's secure on any surface. You won’t find a model like this anywhere else, so check it out while you can!
4. 2-Pack Hotel Quality Pillows ($36.22)
Invest in this 2 pack of hotel quality pillows to ensure you are supported and comfortable during the show! These pillows are a dream for any bedroom. They are crafted with cooling gel that is allergy friendly and are available in Queen and King sizes. These pillows are fade and stain resistant and are machine washable to ensure each pillow remains in great condition over the years.
These stylish, ultra-comfortable and cost-efficient pillows are a must-have to keep you comfortable while watching your favorite shows or movies, and also for getting a great night’s rest.
5. HDMI for Projector ($12.99)
The last item on our list is an HDMI cord. This cord is responsible for connecting your laptop to our first item on the list, the JIMTAB projector. The project comes with an HDMI, but it’s quite short. Investing in a longer cord will make the experience easier because you will have more freedom to move your laptop where you see fit, for example on your nightstand.
This HDMI cord comes in a variety of lengths for a variety of needs. The shortest is 3ft and the longest sizes up at 100ft. A good length for the projector would be the 15 or 25ft options. You can also buy this item in packs.
If you’re ready to revamp your instagram page and attract new followers, you’ll want to take a look at this article! Building a successful social media page can be tricky, but if you understand these 5 fundamentals, you’ll be able to create a successful social media page that’s full of engagement.
1. Understand Your Theme
First things first - understand the theme of your page. Your theme can include the color palette, content and the physical arrangement of posts.
For example, a florist’s Instagram page will be all about the world of flowers. This page would include posts about different types of flowers, ways to care for flowers, signs your plant is thriving, etc. This page is ultimately a great resource for those who love flowers and want to learn more about them. As a realtor, you want to create a great resource for those who want to dive into the world of real estate, which extends into the category of lifestyle that we’ll discuss later.
As mentioned, your theme also includes the color palette and order of posts. You can make your color palette the theme of your company or you can choose what colors you believe compliments each other best for your page. This is creative work, meaning you have more freedom in choosing your preferred aesthetic. Once this is settled, it’s good to decide if you want your posts to be ordered in a way that creates a pattern on your timeline. For example, some accounts like to have quotes on the left column, their main content in the middle and another form of content on the right. This creates a continuous pattern throughout their entire timeline. If you don’t mind not having a pattern, no worries - a lot of accounts prefer not to follow the timeline pattern rule, as they simply find the content itself the most important.
2. Have a Variety of Content to Post
The great thing about real estate is that it fits in the broad range of lifestyle content. With this content, there are various mediums to explore and pieces that almost everyone enjoys on some level. With this, your page has the potential to reach a wide range of followers because the content provided will be universally enjoyed. What kind of content would thrive most on a realtors page? Content such as home DIYs, quality listing photos, info graphics etc are all great things to choose from. Ensure that the images and videos are good quality and write captions that will compliment them well.
You can also make graphics that allow the viewers to choose from A, B, C or D. For example, you can post a graphic that has four different bathrooms. Ask your viewers to comment which bathroom they prefer. Posts like these are engaging and fun for viewers. If you don’t get much feedback on these posts in the beginning, don’t stress. It takes time to build an audience and we will hash on that further down in the article.
3. Interact with Your Followers
Be sure to interact with your followers no matter how small (or high) your follower count may be. People love hearing back from an account they follow. Interacting with them will make them more likely to engage with your content and share it to other pages or social media platforms, which is great for your business.
The comments section also serves as a great way to provide customer service. If you can have healthy dialogue with customers and help alleviate any of their issues related to real estate, you build credibility and create a welcoming environment for others to trust your services. Be sure to help all accounts with related real estate needs, be friendly and handle any ill-comments with composure.
4. Be Patient
Growing a page can take time. Don’t be discouraged if your page experiences slow growth. In order to have a successful social media page you need to be consistent and keep patience at the forefront. It’s an algorithm that takes time to develop.
A successful social media page can be large or small and each has a period of growth that’s unique to that page. You can watch videos or read articles that dive deeper into marketing in order to help the growth process, but even with those resources, being patient is still key. Even bigger companies have little return on their social media posts. Why is this? This is because they also have to play the waiting game with their social media pages. This rule isn’t exempted from any account. Be patient and consistent. Your page will grow with time.
5. Take Inspiration from Other Pages
Lastly, have an inspiration base to serve as a guide for your page. Find various instagram pages that you feel do a great job of presenting their content and interacting with followers. You can find different accounts by searching hashtags with related content or finding accounts through other social media platforms such as Twitter, Pinterest or Youtube.
In our last article “Spring Cleaning Tips”, we stressed the importance of finding inspiration through Youtube channels. Using this method you can find a great outline and template for your Instagram platform. Just as you used Youtube videos for inspiration and guidance, use various Instagram accounts the same way. Take note of the various pieces of content they post, when they post content and how they interact with their followers. You can also check out how well various pieces of content do on that account. For example, quality photos of listings may outshine other pieces of content, meaning they get way more traffic than let's say a video. Check out to see what works for them and find inspiration in their social media structure.
8313 W. 10th St
Indianapolis IN 46234
dennis@indyhomepros.com
317-316-8224