Marketing yourself in the real estate industry is vital for your business. Effective marketing is what will allow you to stand out as a professional in the field and attract new clients. In this article, we are breaking down 3 easy and efficient ways you can market yourself as a true professional in the field and someone home buyers and sellers will seek out.
1. Zillow Reviews
Zillow reviews are a great way for past clients to vouch for your services and professionalism. It is also a place where potential clients will look to see how well you’ve worked with others.
Whether this review is positive or negative, it enables potential clients to take a digital glance at how an agent may operate in the field. Successful agents know the importance of collecting positive reviews. These agents ask for reviews as a routine part of their marketing strategy. Testimonials help to further develop your brand and strengthen your online presence. According to the Zillow Group Consumer Housing Trends Report 2019 survey data, "52% of sellers said online reviews and ratings of an agent or broker were very or extremely important when deciding on an agent to help them sell their home". These reviews are very valuable to potential clients and vital to your business overall.
2. Social Media
In today’s day and age, social media plays a vital role in marketing, especially for newer agents who don’t have many referrals just yet in their arsenal. 2020 in particular was huge for social media due it being the beginning of the COVID-19 pandemic and we were all bound to our homes.
According to Spouts Social, gobally, over 3.6 billion people use social media and the number is only projected to increase to 4.41 billion in 2025. The top social media networks ranked by the number of active users are Facebook, YouTube, WhatsApp and Facebook Messenger. Facebook and Instagram are excellent marketing tools for real estate professionals because they are “photo-heavy” platforms. This is great for real estate professionals because they will be able to post their listings and people will look forward to seeing them. What’s great about real estate is that homes and interior design are universally enjoyed. Many people like seeing photos and videos of great homes and envisioning themselves in various homes.
The next factor is determining your posting schedule and content. A great way to establish this process is by checking out successful real estate social media pages. See what posts perform the best on their pages, what type of content they post (solely videos, solely photos, or a mix of both), how much they post a week and how they interact with people in the comments. This will be a great blueprint for your business, but this is not an invitation to copy someone else’s content or page. You can also watch various YouTube channels for real estate professionals for learning tips and tricks on how to market yourself as a professional in the field.
3. Email Campaigns
As you develop your business, it is extremely important to ensure that you are being seen by past, future and potential clients as a true professional. A great way to market your expertise and services is through email campaigns. With email marketing, professionals can use what is called a lead magnet to collect potential customers. A lead magnet is a piece of content that viewers can collect. What makes a lead magnet great is that it is free and actionable. It is crucial that viewers aren’t baited and get what they were promised. Actionable content is so valuable because it serves as a usual resource that they can use immediately. These are self improvement tools and are universally valuable. Examples of actionable content include, checklists, guides, lists and infographics.
According to HubSpot, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available. According to Litmus, "54% of all emails were opened on a mobile device. This is significant and should come into play when planning any marketing strategy. More and more consumers are using their mobile devices to access not only emails but all other types of media and information. Not only that, well-designed emails produce higher conversion rates on mobile than any other medium."
Interested in learning more about RE/MAX Advanced Realty and how we might be able to help you market your Real Estate Career and Business? Check us out here!